System News, Inc. (SNI) has produced the weekly newsletter "System News for Sun Users" (circulation 45,000+) for over 13 years. The SNI subscribers include:

• 25,000+ end-users who work at 8,000+ accounts (1,200 of which are edu or government accounts)
• 15,000+ people who work for Oracle/Sun
• 5,000+ people who work for Partners

SNI's news portal, http://sun.systemnews.com, serves about a million page views to about 400,000 visitors each year.

Audience Profile:

• 98% 30+ years old
• 46% work for firms with 10k or more employees
• 71% work for firms with 500k or more employees
• 79% in age range 34-54
• 86% have some or significant input into making decisions
• 11.1% are decision makers
• 72.2% have College degree, 40.1% also have graduate degree
• 88.1% Full time employees/ 8.9% self employed
• 82.8% make more than $100k/year
• 98.3% make more than $50k/year
• 45.2% work in IT
• 61.4% are Mid to Senior Level Staff
• 28.4% are Managers or higher
• 85.7% say that other people tend to ask them for advice about computers or the Internet
• 96.2% say that other people ask them for advice on technology
• 72.0% say that other people ask them for names and specs when buying technology products
• 11.6% maintain a blog
• 55.1% have designed or developed computer software
• 52.9% have children
• 57.9% Set technical requirements
• 67.1% Evaluate technical performance/compatibility
• 85% are involved with their firm's technology decision-making process

New subscribers can sign-up for an annual subscription for just $79/year. A free 2-week trial is avalable.

Since its inception in 1997, SNI has helped Sun Partners increase their business by providing their customers with news services in print, on the web and by email.

Contact Information

Phone: +1 (954) 973 9000

System News, Inc.
934 N. University Drive, #305
Coral Springs, FL 33071 USA

Dante DeAngelis
President
dante@systemnews.com

More Information

SNI has published over 18,000 articles about Sun and its partners since May of 1998.

A typical weekly newsletter has 20 to 30 articles in 6 to 10 sections. The newsletters are built dynamically for each subscriber based on their profile. The average subscriber sees about 4 to 6 sections.

SNI sells a service to Resellers and Sun account teams in which a private label edition of the newsletters is produced for them and their customers. The deliverables of that program are:

• Weekly news report delivered to Reseller's subscribers
  • HTML Newsletter template customized for Reseller
  • PDF Newsletter template customized for Reseller
  • Optional content from Reseller
  • Optional content from Sales Rep
  • Email that delivers the newsletter is that of the Sales Rep
    • "user unknown" and "vacation" messages will, therefore, go to the Sales Rep
  • "Tell a friend" link for viral marketing

• Portal version of newsletter integrated into Reseller's Web site
  • article summaries are open to all
  • access to detailed articles requires registration (double opt-in)
  • email is sent to Reseller whenever a new subscriber (lead) registers

• Web-based CRM tool which allows Reseller to manage subscribers and Sales Reps
  • add/delete/modify/import/export Subscribers
  • add/delete/modify/import/export Sales Reps
  • transfer subscribers from one Sales Rep to another

• Web-based tracking tool which allows the each Sales Rep to see:
  • when email was delivered and opened (HTML email only)
  • list of subscribers who viewed a given article
  • list of articles viewed by a given subscriber

• Professional, customized experience for customers and prospects
  • Subscriber chooses content included in weekly newsletter
  • Subscriber chooses newsletter format (HTML, Text, PDF)
  • Subscriber can suspend or stop subscription at any time
  • Portal experience is personalized for Subscriber

Opportunities for Sponsors

If you are interested in reaching the SNI audience to promote a product or service, please contact:

sales@systemnews.com