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Articles for the keywords: benchmark
13 Aug 2017 South Florida Interactive Marketing Association: The Evolution Of Programmatic Media: Two Case Studies From Dr Pepper Snapple Group [65531]
Thursday, August 17th, 2017: 6:30 PM to 8:30 PM

IGFA - Dania Beach

Like It or Not, Programmatic is Here to Stay

With 2017 shaping up to be another benchmark year in programmatic media, it's becoming increasingly important to understand what it is, why it's become essential, and how it's transforming digital advertising. According to eMarketer, U.S. programmatic digital display advertising will jump to $33 billion in 2017 - more than two-thirds of all digital display spend.

In this session, Teresa will examine a brief history of programmatic and the evolution of media buying, explore two specific success stories with Dr Pepper Snapple Group, and make some bold predictions for the future of programmatic.

Case Study #1: Schweppes Sparkling Water - Driving Incremental Sales for a Niche Brand

Case Study #2: "Pick Your Pepper" - Integrated Marketing to Engage the Consumer

SFIMA
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09 Aug 2017 Dubai Duty Free Completes Upgrade of Oracle Retail Release 16 in 8 Months [65519]
Oracle, August 9th, 2017

Airport Retailer Deploys New Tools That Provide Accurate Inventory Visibility and Operational Productivity

Dubai Duty Free is the first customer to upgrade to Oracle Retail Release 16, Oracle announced today. One of the largest airport retailers in the world, Dubai Duty Free provides customers with first-class service, excellent value, a wide range of quality products and a world-class shopping environment. Now employing almost 6,000 people, the brand has consistently raised the benchmark for airport retailing while welcoming more than 78 million shoppers in 2016...
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06 Aug 2017 How To Write An IT Security Engineer Job Description [65281]
CSO Online, July 28th 2017

Taylor Armerding writes in CSO Online, "The IT security engineer is on the front line of protecting a company's assets from threats. The job requires strong technical, organizational and communication skills.

Whatever the role, good communication regarding the duties and expectations of a security professional is key to that person's success. That communication starts with a solid, thorough job description. It will be an important benchmark when hiring for the role, and a touch point for performance once the candidate is on board. The job description is also a baseline that helps security team managers keep pace as many roles evolve..."
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28 Jul 2017 How To Write An IT Security Engineer Job Description [65153]
CSO Online, July 28th 2017

"The IT security engineer is on the front line of protecting a company's assets from threats. The job requires strong technical, organizational and communication skills.

Whatever the role, good communication regarding the duties and expectations of a security professional is key to that person's success. That communication starts with a solid, thorough job description. It will be an important benchmark when hiring for the role, and a touch point for performance once the candidate is on board. The job description is also a baseline that helps security team managers keep pace as many roles evolve..."
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25 Jul 2017 How To Write A CISO Job Description [65152]
CSO Online, July 25th 2017

"The chief information security officer has a big, mission critical job. Make sure you spell out the CISO's duties and expectations for the role.

Whatever the role, good communication regarding the duties and expectations of a security professional is key to that person's success. That communication starts with a solid, thorough job description. It will be an important benchmark when hiring for the role, and a touch point for performance once the candidate is on board. The job description is also a baseline that helps security team managers keep pace as many roles evolve..."
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