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Articles for the keywords: Forbes
20 Feb 2017 Emerging Technologies Fill Oracle's Smart UX Toolbox [60964]
By Jeremy Ashley

Jeremy writes in Forbes, "As companies talk seriously about the workplace role of adaptive intelligence, machine learning, artificial intelligence, and natural language understanding, it's time to talk about the fundamental shift in user experience (UX) these emerging technologies could also bring about.

Our research on emerging technologies reveals three main benefits to developing such a smart UX:

  • Automate tasks to increase efficiency.
  • Advise users on the best course of action to meet their objectives.
  • Discover relevant, actionable information while also inviting exploration.

The goal is to deliver more personalized and contextual user experiences based on where users are and what they're doing..."
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17 Feb 2017 Oracle's CEO Emphasizes Their Continued Commitment To The Cloud [60739]
Forbes, February 17th, 2017

Steve Banker writes in Forbes, "Oracle's supply chain conference, Modern Supply Chain Experience, took place this week in San Jose, California. The overarching theme this year, as it was last year, involved the advantages of Cloud solutions. Oracle is committed to the Cloud for all their applications, the acquisition of NetSuite further demonstrates that, but in this case their focus was on the advantages of Cloud in their supply chain applications..."
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09 Feb 2017 Top 4 CMO Priorities For 2017 [60493]
By Michael Hickins

Michael writes in Forbes, "And chief information officers thought they had it bad? The joke used to be that CIO stands for 'career is over,' but I'm not sure what the joke CMO acronym might be, other than 'clean my office out.' Executive search firm Spencer Stuart puts the average tenure of chief marketing officers at 44 months - barely more than three years.

Indeed, when much is given, much is expected. CMOs are now awash in customer data, and that's supposed to be pure gold, with no panning necessary. And while CIOs are struggling with flat or diminishing IT budgets, CMOs seem to have a license to print money for marketing automation technology. No wonder the clash of hyped-up expectations and cold, hard reality is giving CMOs headaches..."
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08 Feb 2017 2 Technical Choices By Oracle That Reveal Its Cloud Infrastructure Strategy [60494]
By Chris Murphy, Oracle, February 8th, 2017

Chris writes in Forbes, "Oracle's investments in its infrastructure-as-a-service architecture, especially as they apply to helping companies move existing data center workloads into the cloud, reveal where Oracle expects to differentiate its IaaS offerings from those of Amazon Web Services.

Why should business or government leaders care about this technical differentiation? "They'll try to move their stuff to other clouds, and they'll find out they can't move it," says Clay Magouyrk, vice president of engineering for Oracle's cloud infrastructure service and a former Amazon engineer. "This is why they should care."..."
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06 Feb 2017 Surviving And Thriving In The Digital Economy: A Platform Approach [60495]
By Chuck Hollis, February 6th, 2017

Chuck Hollis writes in Forbes, "Much has been written about the digital transformation of individual corporate functions: marketing, sales, human resources, customer experience, and so on. I find that view far too limiting.

In the digital economy, the whole is more important than the individual pieces. A successful digital enterprise is one whose departments and functions are more connected and integrated than those that came before..."
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