SNI has been publishing "System News for Sun Users" since 1998. The current 45k+ subscribers include:

• 37,000+ end-users who work at 8,000+ accounts
• 5,000+ people who work for Oracle/Sun (many work in the field sales organization)
• 3,000+ people who work for Partners

Audience Profile:

• 98% 30+ years old
• 46% work for firms with 10k or more employees
• 71% work for firms with 500 or more employees
• 79% in age range 34-54
• 86% have some or significant input into making decisions
• 11.1% are decision makers
• 72.2% have College degree, 40.1% also have graduate degree
• 88.1% Full time employees/ 8.9% self employed
• 82.8% make more than $100k/year
• 98.3% make more than $50k/year
• 45.2% work in IT
• 61.4% are Mid to Senior Level Staff
• 28.4% are Managers or higher
• 85.7% say that other people tend to ask them for advice about computers or the Internet
• 96.2% say that other people ask them for advice on technology
• 72.0% say that other people ask them for names and specs when buying technology products
• 11.6% maintain a blog
• 55.1% have designed or developed computer software
• 52.9% have children
• 57.9% Set technical requirements
• 67.1% Evaluate technical performance/compatibility
• 85% are involved with their firm's technology decision-making process

See details in our third party Audience Profile by Crowd Science.

• Average subscription age: 5 1/2 years
  
  
• 22k subscribers have been subscribers for 5 or more years
  
  
• 30k subscribers have been subscribers for 2 or more years
  
  

SNI's news portal, http://sun.systemnews.com, serves about a 1.5 million page views to about 600,000 visitors each year.

SNI offers two types of sponsored article and banner ads (which drive traffic to the sponsored articles). We can create a custom campaign consisting of a mixture of those three elements. For example, a 6 month, one-article per month campaign:

• A six pack of articles, with one new article published each month
• A 4-week banner for each of those articles, giving the sponsor 6 months of banner ads on the System News site (500k+ impressions)

By combining these elements into a custom campaign, SNI can offer a sponsor better terms for a bigger commitment.

Sponsored Articles

SNI offers three types of sponsored article:

• Custom Article -- we write the article for you
• VendorVoice -- you write the article to our word count specifications
• ResellerVoice -- like VendorVoice but for Resellers only.

Sponsored articles are pushed to our 50k newsletter subscribers and are posted on our website. During the last quarter (July 08, August 08, September 08), the web site had 176k unique visitors who viewed 445k pages. (For the past 12 months: 569k unique visitors and 1.4 million page views -- tracked by Google Analytics)

In both case, members and non-members will we able to access the sponsored article on the web site. For non-sponsored articles, a membership is required to access the article.

As you can see from the "ClustrMaps" graphic at the bottom of this page, our web traffic comes from all over the world. The breakdown for our top 5 geographic regions is:

1. Northern America - 36.22%
2. Northern Europe - 24.80%
3. Western Europe - 9.70%
4. Southern Asia - 6.57%
5. South-Eastern Asia - 3.67%
6. Rest of the World - 19.04%

Custom Articles

Custom articles are written by SNI based upon preexisting content provided by the sponsor. This content can be a white paper, content within the sponsor's website, or some other document. Our editors will prepare the short and long summaries which will be in our voice and writing style and will refer to the sponsor in the third person.

All Custom Articles must meet SNI's editorial standards which include tone, accuracy, and voice. Not all Custom Article requests will be accepted. All articles must be approved by SNI as appropriate for the audience.

Sponsors are provided the Custom Article for review and approval prior to publishing.

A single custom article costs $1,500.

Packages of custom articles include a discount:

Number of Articles	List Price	Discount	Package Price	Effective Price Per Article
24	$36,000	33%	$24,000	$1,000
12	$18,000	20%	$14,400	$1,200
6	$9,000	10%	$8,100	$1,350

This is the order form for Custom Sponsor article(s): Order Form/agreement

VendorVoice Articles

It will be made clear to readers that these articles are "Authored by Sponsors".

A single "VendorVoice" costs $750.

A "VendorVoice" article is like a custom article with these differences:

• The sponsor provides all of the copy to be used in formats specified by SNI
• The "VendorVoice" articles will be in a section of that same name

A general description of what the sponsor will provide is a 35-50 word mini article and a longer "read more" version of approximately 350-500 words:

Field	Value
Title	8 - 20 words - about 75 characters
Sub-Title	8 - 20 words - about 80 characters
Short article for HTML newsletter	30 - 60 words - about 150 - 500 characters
Main article for website (target of "Read More" and ads)	up to 500 words - up to 2,500 characters
Quote (appears in side column of main article)	10 to 30 words - 60 to 100 characters
Small Image (for HTML newsletter and web articles)	up to 160 x 160
url for 'landing page'	n/a

SNI will provide sponsor click through counts to the sponsor's call-to-action landing page.

Packages of "VendorVoice" articles include a discount:

Number of Articles	List Price	Discount	Package Price	Effective Price Per Article
24	$18,000	33%	$12,000	$500
12	$9,000	20%	$7,200	$600
6	$4,500	10%	$4,050	$675

Private Label Program

SNI can produce a version of "System News for Sun Users" - the newsletter service and a hosted website - with a customized look and feel. This program is called NewsToLeads a number of Oracle Partners.

Plan Suitable for this range of subscribers	Plan	Monthly Fee	Subscribers Included	Cost for Additional Subscribers
under 500	Small	$400	0	$2.00
500-1200	Medium	$1,000	500	$1.50
1200+	Large	$1,800	1,200	$1.00

There is also a time setup and training fee of $2,000.

ResellerVoice

ResellerVoice are just like VendorVoice articles but they are only for Sun Resellers. The section in which those articles will be published is called ResellerVoice and it will not be included in the Private Label editions of the newsletter.

Individual Subscriptions

Individual subscriptions cost $79 per year for 52 weekly issues.

Group Program

One person may purchase a group of subscriptions for $3 per subscription per month. There will be a minimum charge of $20 per month for this program.

Syndicated Content

SNI produces between 1,000 and 1,500 articles each year. Some or all of that content can be made available a syndicated content. A custom quote is required.

Contact Info

See About Us.

Popularity of Sections

Subscribers can disable and enable sections. When we add a new section, (like Sun Disk, Sun Tape, and MySQL), articles are posted to that new section and it is enabled for all subscribers. When subscribers notice a new section they are not interested in they disable it. As that happens, the percentage of the subscribers with that section enabled declines.