System News

HTML Email Version

System News, Inc. (SNI) Pricing (March 2015)

System News Audience

SNI has been publishing "System News for Sun Users" since 1998. The current 28k+ subscribers include:

  • 23,500+ end-users who work at 5,000+ accounts
  • 3,600+ people who work for Oracle/Sun (many work in the field sales organization)
  • 1,500+ people who work for Partners

Audience Profile:

  • 98% 30+ years old
  • 46% work for firms with 10k or more employees
  • 71% work for firms with 500 or more employees
  • 79% in age range 34-54
  • 86% have some or significant input into making decisions
  • 11.1% are decision makers
  • 72.2% have College degree, 40.1% also have graduate degree
  • 88.1% Full time employees/ 8.9% self employed
  • 82.8% make more than $100k/year
  • 98.3% make more than $50k/year
  • 45.2% work in IT
  • 61.4% are Mid to Senior Level Staff
  • 28.4% are Managers or higher
  • 85.7% say that other people tend to ask them for advice about computers or the Internet
  • 96.2% say that other people ask them for advice on technology
  • 72.0% say that other people ask them for names and specs when buying technology products
  • 11.6% maintain a blog
  • 55.1% have designed or developed computer software
  • 52.9% have children
  • 57.9% Set technical requirements
  • 67.1% Evaluate technical performance/compatibility
  • 85% are involved with their firm's technology decision-making process

See details in our third party Audience Profile by Crowd Science.

  • Average subscription age: 5 1/2 years

  • 22k subscribers have been subscribers for 5 or more years

  • 28k subscribers have been subscribers for 2 or more years

SNI's news portal, http://sun.systemnews.com, serves about a 1.5 million page views to about 600,000 visitors each year.

Articles Insertion

It will be made clear to readers that these articles are "Authored by Sponsors".

Each article insertion costs $750.

A general description of what the sponsor will provide is a 35-50 word mini article and a longer "read more" version of approximately 350-500 words:

Field Value
Title 8 - 20 words - about 75 characters
Sub-Title 8 - 20 words - about 80 characters
Short article for HTML newsletter 30 - 60 words - about 150 - 500 characters
Main article for website (target of "Read More" and ads) up to 500 words - up to 2,500 characters
Quote (appears in side column of main article) 10 to 30 words - 60 to 100 characters
Small Image (for HTML newsletter and web articles) up to 160 x 160
url for 'landing page' n/a

Individual Subscriptions

Individual subscriptions cost $79 per year for 52 weekly issues.

Popularity of Sections

Subscribers can disable and enable sections. When we add a new section, (like Sun Disk, Sun Tape, and MySQL), articles are posted to that new section and it is enabled for all subscribers. When subscribers notice a new section they are not interested in they disable it. As that happens, the percentage of the subscribers with that section enabled declines.

Section Name Percentage Subscribed
SPARC 96%
OpenOffice 94%
Performance 93%
Solaris 92%
VendorVoice 92%
Sun Tape 91%
MySQL 91%
Marketplace 90%
AMD 88%
BigAdmin 85%
Sun Disk 85%
Client Systems 85%
Networking 84%
News 84%
Standards 82%
Security 82%
Top10 82%
Training 82%
Sun Storage 81%
Hardware 80%
HPC 79%
Features 78%
Intel 78%
Servers 78%
Workstation 77%
Windows 76%
xVM 76%
Publications 76%
Service 76%
Sun Java System 75%
OpenSolaris 74%
Software 74%
NetBeans 74%
Review 74%
Partners 73%
Java 72%
EDA 71%
Events 71%
Developer 71%
Sysadmin 71%
Events 70%
OpenStorage 70%
Manufacturing 70%
FOSS 69%
Life Sciences 67%
Healthcare 65%
Telco 64%
Government 62%
Retail 61%
Financial 60%
Education 52%