Quios will be licensing the Sun JavaTM System Content Delivery Server and the Sun JavaTM Enterprise System to add mobile content delivery to its suite of hosted services. Quios SMS and MMS delivery infrastructure combined with these Sun technologies, will allow third parties to offer their content without significant investment.

Developers, content providers, media companies, among others, will have the opportunity to present their products, such as images, ring tones, and games, to consumers across carriers and across countries, without any significant investments in carrier connectivity or content management technology.

"Quios' collaboration with Sun will leverage our combined strengths to drive the growth of content driven services worldwide," said Marc Vanlerberghe, CEO Quios. "Sun's sophisticated content management and delivery software with built-in device capability matching will greatly enhance our added value service offering."

Sun's Consumer and Mobile Systems Group Senior Director Juan Dewar concurred stating, "We are excited Quios has chosen the Sun Java System Content Delivery Server and Sun Java Enterprise System to offer Java developers an end-to-end mobile content solution for managing and monetizing their content. Content developers will be able to leverage Quios' carrier relationships and hosting experience to enhance distribution, accelerate return on investment and shorten time to market for their content and services."

Just how third parties can take advantage of this licensing agreement between Quios and Sun were outlined in a press release and identified in the following ways:

• "Content developers and branded content creators can offer their content to consumers and generate immediate revenue through Quios' Premium SMS billing connections to all major carriers in the US, UK, and Germany.

• Consumer brands can enhance their marketing and promotion campaigns with coordinated mobile content. They can include a short code on their existing packaging or in the advertisements, so that when consumers text a message to the short code they receive complementary content (theme ring tone, prize-winning JavaTMtechnology game, exciting picture message) straight on their mobile phones.

• Television stations can integrate the content management services into their broadcasts and allow viewers to purchase and download melodies or photos of their favorite bands, while the video clip is playing.

• Media companies can use the Quios solution to promote releases of movies, CDs, etc. They can add a short code to print or television advertisements and allow customers to download free (or even paid) previews to their phone.

• Wireless carriers, online retailers, and content aggregators will be able to access the vast inventory of mobile content and create their own customized store fronts, catering to the needs of multiple market segments without significant up front investments." [...read more...]
  
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  Other articles in the Sun Java System section of Volume 77, Issue 2: Java Live Topic Examines the Sun Java Desktop System Release 2 Sun Java System Application Server Or Sun Java System Web Server? Third Parties to Benefit from Quios Licensing of Sun Java Technology (this article) What's on the Horizon for Sun Java Studio Creator, Enterprise JavaBeans and J2SE 5 See all archived articles in the Sun Java System section.

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