The new iForceSM Solution Center for Digital Asset Management, jointly opened in Boston by WGBH and Sun, is a proof-of-concept testing facility dedicated to showing broadcasters and other digital media-intensive businesses how to develop architectures for the economical management of their digital assets, including still images, graphics, text, video and audio, and assisting their efforts to derive additional revenue from the content.

Clients of the center will be able to use the Sun Digital Asset Management Reference Architecture, which provides detailed methodologies for designing and deploying a proven, standards-based, end-to-end digital asset management platform, to develop management systems of their own and test them in the center's minimal-risk environment. The iForce Solution Center at WGBH provides an ideal setting for multimedia business to test and fine-tune a platform for transforming their enterprise media asset management before committing capital to the project.

"The alliance between Sun and WGBH produced a truly end-to-end digital asset management solution, which is critical to the future of WGBH as a producer, packager and distributor of content," said David Liroff, Vice President and Chief Technology Officer at WGBH. "Sun's Digital Asset Management Reference Architecture is key to our ability to fully realize the value of the content we create both internally and across multiple platforms. Savings and incremental revenues can then be redirected to furthering the mission of public broadcasting organizations like WGBH, or to finding new ways to monetize these digital assets."

"Sun Reference Architectures underscore our commitment to driving cost and complexity out of the datacenter through proven, pre-tested solutions versus throwing people at the problem," said Clark Masters, executive vice president, Enterprise Systems Products at Sun. "By using proven methodologies for building asset management infrastructures, customers can realize substantial cost savings in creating and distributing digital content. Businesses also can reduce IT budgets by using the repeatable methodologies embodied by Sun's Reference Architectures."

Assisting WGBH and Sun in developing the Digital Asset Management Reference Architecture were Artesia Technologies, a leader in enterprise Digital Asset Management, and Sony Electronics, Inc., a leader in broadcast and data media technologies. The end-to-end architecture also incorporates technology from Apple; Grass Valley products from Thomson Broadcast and Media Solutions; Harris Automation Solutions; Telestream; and Virage, a division of Autonomy Corporation. [...read more...]

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