Fans the world over are keeping the fervor for baseball going at MLB.com, the official Web site of Major League Baseball. MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, and Sun Microsystems have developed a truly powerful, interactive Web site that supports data- and bandwidth-intensive features that drive baseball fans to the Internet.

New features added to MLB.com this year include live Internet broadcasts of full games, digital downloads of all playoff games, hour long live pre-game shows, and expanded broadband capabilities. These new attractions have helped MLB.com record its first-ever 35 million page view day on the first day of the 2003 playoff series. For the entire postseason MLB.com and the 30 individual team sites registered over 560 million page views, five times higher than the 91 million in the same period in 2002.

The site attracted over 65 million visitors, more than double the 29 million visitors that came to the site during last year's playoff series. The most popular MLB.com features during playoffs have been the ability to follow live game action, visit team home pages -- especially Cubs.com, Redsox.com and Yankees.com -- buy tickets online, Worldseries.com Matchup pages, Fan Forum (chat), and shopping.

Allied with Sun since July 2001, MLBAM is moving forward with its plans to continue the technological sophistication of MLB.com, including broadband capability designed to attract yet more fans. As the Official Technology Provider for MLB.com, Sun worked with MLBAM to architect and build a rock-solid platform infrastructure based on Sun servers, storage and software, including JavaTM technology, that could easily scale to support a wide variety of applications and an endless number of visitors. [...read more...]

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