"Software By Numbers" Strategies for High Return, Low Risk Application Development
"Software By Numbers" aims to address the difficulty of software
development straight-on and offer realistic answers to the problem.
Authors Mark Denne and Dr. Jane Cleland-Huang take the position that
software development education and practice have become disconnected
from the thoughts of those who define the requirements and articulate
the needs for that software.
The book aims to teach the reader about creating value by linking
software development directly to value creation. Readers should learn
those features that increase value, and those that don't. The book also
tries to show the reader how to deliver greater value, quicker.
The book shows how to:
Link software development to value creation -- and optimize early
returns
Extend current methodologies with real financial discipline
Prioritize new features based on their quantifiable business value
Reduce software development risks and optimize cash flow
The book introduces the Incremental Funding Methodology (IFM), which is
an ROI-informed approach to software development in which software is
developed and delivered in carefully prioritized chunks of customer
valued functionality. IFM is able to integrate traditional software
engineering activities with financially informed project management
strategies. IFM heuristics offer a clear view of important metrics such
as project level NPV, ROI, initial start-up investment costs and time
needed for a project to reach self-funding status.
The book additionally shows the reader how to:
Identify the Minimum Marketable Feature (MMF)-the fundamental unit of
value in software development
Accelerate value delivery by linking iterative development to
iterative funding
Optimize architectural cost through incremental delivery
Prioritize feature delivery based on "mini-ROI" assessments
Involve the software customer more effectively
Quantify financial risk and assess it at every step of the
development sequence
Manage "intangibles" throughout the software development process
The book aims to achieve important goals like reduced risk, better
cash flow and higher ROI, no matter what methodology the reader is
already using.
For more information on "Software By Numbers," visit:
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