Sun has combined its Sun Developer ConnectionSM Partner Program into its iForceSM Partner Program, uniting the programs under one banner. This enhanced partner program will help drive increased multi-company collaboration to expand the portfolio of customer solutions available on Sun's network computing infrastructure platform.

The Sun Developer Connection Partner Program has been Sun's single worldwide entry point for software development companies. The iForce Partner Program was mainly comprised of Sun channel and integration partners.

"Consolidating partner activities under the iForce umbrella will help facilitate the development of Sun-based solutions and increase collaboration across its partner community -- including development and reselling partner communities," said Nicole Gallant, manager, Software Strategic Alliances Research at IDC.

The iForce Partner Program provides tools, marketing and development resources and expanded revenue and market opportunities to all Sun iForce partners. It also offers sales incentives to channel and system integration partners. For example: access to development hardware, software and engineering-level technical support; iForce Solution, Partner and Partner Products directories; iForce Information Source; joint marketing activities and use of the iForce partner logo; access to iForce Solution Centers and iForce Competency Centers; and iForce Rewards incentives.

"For more than 20 years, Sun has recognized and capitalized on the business value of strategic alliances to develop and deliver flexible, open and standards-based solutions to our customers," said Stuart Wells, senior vice president, Market Development at Sun. "Our commitment to our partners is stronger than ever, and today, through the iForce Partner Program, we can team with industry leading partners to deliver proven technology and business solutions for our customers."

"Key to Sun's partner strategy are innovative go-to-market offerings that deliver better value to our customers and help drive profitability for both Sun and our partners," said Shanker Trivedi, vice president of Global Sales Operations at Sun. "Through our iForce Partner Program, we streamline engagements with all partners and foster multi-partner collaboration to develop and deliver the best network computing solutions to our customers."

The iForce Partner Program offers Sun partners involvement in dynamic, interactive relationships that help them build and execute more effective go-to-market, customer engagement strategies with Sun. Sun is working with partners to secure new business opportunities through a comprehensive suite of offerings that drive knowledge transfer, co-marketing activities, solutions development and demand creation. More information about Sun's iForce Partner Program, including information on eligibility and how to join, can be found at:

http://sun.com/iforce/partners [...read more...]

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