To help gather and use competitive information, Traction Software, a provider of enterprise weblog software, has introduced a new product, Competitive Intelligence (C.I.) and Market Research solution, to its TeamPage Enterprise Weblog. Traction Software collects, organizes and shares strategic competitive intelligence information from many sources so it can be leveraged by the right people at the right time for smart decisions.

"By creating a deep archive of shared information, business teams are able to convert collected information to actionable knowledge faster than would otherwise be possible using email or traditional content management systems," said Tim Simonson, CEO of Traction Software.

Traction's easy to use solution addresses the five steps of the competitive intelligence and research cycle: Planning, Collection, Analysis, Dissemination and Retrieval.

• Planning: CI provides a flexible topic and content labeling structure for easy organization.

• Collection: C.I. provides easy capture of content from many sources email, Web content, external news feeds, business analytic systems or authored contact reports.

• Analysis: Users can add comments to call out key points, or label items of interest such as competitors, credibility of source, key intelligence topics, and geographical references maximizing the value of the information. Labels can also be used to alert executive teams to critical information that may impact current programs. Hot links can be added.

• Dissemination: Information collected can be automatically published via a user-specific ExecutiveSummary daily email newsletter or secure intranet-based project news pages. The pages can be searched or navigated through. ExecutiveSummary has been benchmarked after column two of the Wall Street Journal and VentureWire's daily email newsletter. Traction's ExecutiveSummary automatically organizes and disseminates a one paragraph summary of content entries to permissioned users and enables them to "click-through" to a browser window if they choose to dig into the content.

• Retrieval: Information contributed over time builds a deep and valuable archive that can be easily searched by permissioned users.

Traction's TeamPage Enterprise Weblog software allows corporate users to collect, link and organize information from email and the Web and other textual information in an organized format to improve productivity, knowledge sharing, communications and collaboration. Its easy to use hypertext journaling system can label, cross-link and deliver relevant portions of editable content gathered from disparate sources and plug in to an existing Web infrastructure.

Traction's Instant Publisher allows users to collect and post selected text, pictures, links and attachments directly from Microsoft Word, Outlook or Internet Explorer. Users can easily flag and link diverse content at the full entry or paragraph level, overcoming the pervasive problem of siloed information across content stores. Permissioned users can update and enrich content, easily inserting comments, cross-links, topic labels and action flags.

The Traction Server is a JavaTM platform application that can be easily installed and configured on any computer that runs Java technology, including Windows XP, NT or 2000, Linux, SolarisTM Operating Environment (Solaris OE) and Macintosh OS X. Traction readers use standard browsers from Microsoft or Netscape. Traction also supports wireless access from Palm, Windows CE or BlackBerry browsers so users can easily review a Traction newspage or search published messages by time, content, or topic from a PDA.

http://www.tractionsoftware.com

dana@redjavelin.com

(978) 440-8392 [...read more...]

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