DTAC, the leading wireless carrier in Thailand, has chosen a joint solution from Mobilitec and Sun as the foundation for its new JavaTM technology and wireless content download services. The solution comprises Mobilitec's mPower on the Sun FireTM server, the SolarisTM Operating Environment (Solaris OE) and the SunTM Open Net Environment (Sun ONE) Application Server platform, which enables the introduction of a new platform for downloading of multiple content types, including Java technology applications, ring tones, pictures and melodies to the Thai market.

DTAC's primary goal is to provide sustainable services to maintain a high level of customer satisfaction and competitive differentiation. This strategy drives DTAC to introduce cutting-edge technology to create a convenient and customizable framework to meet customers' requirements and expectations.

Mobilitec and Sun offer a feature-rich solution that provides great flexibility for launching new services. mPower's service management capabilities, configurable pricing models and promotional mechanism enables DTAC in providing best of class and innovative services to its subscribers.

mPower's comprehensive content management and flexible subscription capabilities enable carriers to launch new revenue-generating services while reducing the total cost-of-ownership (TCO). The platform empowers subscribers so that they can customize their own service package and pricing models to create a highly personalized, adaptable service approach. In short, DTAC can address the diverse subscriber preferences by devising unique offerings to each of the different market segments, thus maximizing revenue potential. In doing so, DTAC extends its market reach and service consumption.

"Mobilitec has established long-term relationships with leading carriers in Asia Pacific by offering advanced technology and solution sets as well as high-quality implementation services. A proven track record and solid market partnerships enable Mobilitec to offer carriers rapid and successful launch of new content services," said Margaret Norton, CMO of Mobilitec. "We are proud to be selected by a dominant carrier in the region like DTAC and will continue to work with Sun to facilitate DTAC's growth in the Java [technology] arena."

"Sun's technology continues to be widely adopted for the commercial launch of new value-added data services around the world while our Professional Service arm is rising to the call for new solutions that create values to our customers," said Sanpat Sopon, managing director, Sun Microsystems (Thailand) Ltd. "The Sun and Mobilitec combination creates a winning team for the efficient implementation of new content services offering the customer our experience and professionalism." [...read more...]

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