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Sun and BBC Form Global Business Relationship Focus on Delivery of Interactive and Streaming Media Solutions Sun and BBC Technologies Inc. have announced a business relationship to help media, network, and enterprise companies leverage their digital and legacy assets more effectively. The relationship leverages the leading edge industry expertise in the BBC's new commercial subsidiary BBC Technology with Sun's established position in Enterprise, IP, and Service Provider solutions. The joint solution will allow media and entertainment companies including broadcasters, broadband portals, and 3G wireless operators to differentiate themselves by unlocking the potential of their content to provide high bandwidth IP based services such as video streaming, video on demand, and MP3 downloads. The BBC is known worldwide for its pioneering work with Digital Broadcast, High Volume Media Streaming, and Interactive Television. BBC Technology, launching as a commercial subsidiary of the BBC, has been formed to deliver solutions in these areas. Both companies seek to leverage their core skills in media solutions tailored for broadcasters, traditional media companies, internet portals, IP service providers, and 3rd Generation Wireless operators. Sun and BBC Technology are ideally suited to work together with BBC supplying innovative media products on Sun's industry standard platform. The first customer projects as a result of the relationship are already underway in Europe and North America.
BBC and Sun have worked together for a number of years with BBC being
an early provider of interactive TV applications using the Java TV
standard. The two companies are presently working on projects in media
distribution and remote education.
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Sun and BBC Form Global Business Relationship
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