"Due to the rapid evolution of the Net Economy, some of the industry's most established maxims have fossilized before our eyes," said Ed Zander, Sun's president and chief operating officer, in an article written for Upside.

"By 2003, 68% of all manufacturers will be using the Web to reach consumers directly. Already, 96% say their online sales efforts have met or exceeded their expectations. Meanwhile, the Internet continues to expand. Every day, the Internet grows by 2 million pages, the number of Web-access devices increases by 196,000, and the number of people accessing the Net for the first time grows by 147,000."

Read the entire article in the Executive Perspectives section of Sun's web site: http://www.sun.com/dot-com/perspectives/breakingbiz.html

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