AT&T Broadband and Sun showcased Java-based interactive
television content at JavaOne. This interactive television
platform was be demonstrated on AT&T's advanced set-top boxes
featuring interactive services from The Weather Channel, NTN, and
Food.com. Sun and AT&T have been working closely during the past
several years to develop a robust content environment for AT&T's
interactive television services, planned for initial deployment
late this year.
Compelling interactive television content is important to the
success of interactive television. Sun and AT&T, along with other
partners, are developing such content using Java technology. AT&T
and Sun will focus their initial development efforts on
applications that use the platform's impressive 3D graphics and
animation capabilities to create visually arresting applications,
including virtual shopping malls and games. Part of AT&T's
Content Development Kit, interactive television content developed
using Java technology offers security, extensibility, and
portability across a diverse array of television receivers,
saving content developers time and money deploying their
interactive content to market.
Sun recently participated in AT&T's Developer Day at the National
Cable Television Show New Orleans, instructing developers in the
creation and deployment of interactive television services
developed in the Java programming language using a number of Java
TV application development and deployment tools. Sun and AT&T
plan to host additional developer's conferences this year.
"AT&T plans to include the powerful Java platform in all of our
advanced interactive television set-top boxes," said Rich Fickle,
senior vice president and program director of Interactive
Television for AT&T Broadband. "By using Java technology, we are
able to deliver engaging interactive applications to our
customers, including games for both individual players and for
multiple players connected on the network."
Sun and AT&T, along with other partners, are committed to
promoting and deploying an open platform for the emerging
interactive television market. Both companies share a vision of
the service-driven network, enabling the delivery of a
feature-rich and cost-effective software platform for the
interactive television industry. During the next several months,
AT&T will work with Sun and other partners to conduct additional
developer seminars across the U.S., evangelizing the advantages
of developing interactive Java technology-based content with
major content vendors.
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