AT&T Broadband and Sun showcased Java-based interactive television content at JavaOne. This interactive television platform was be demonstrated on AT&T's advanced set-top boxes featuring interactive services from The Weather Channel, NTN, and Food.com. Sun and AT&T have been working closely during the past several years to develop a robust content environment for AT&T's interactive television services, planned for initial deployment late this year.

Compelling interactive television content is important to the success of interactive television. Sun and AT&T, along with other partners, are developing such content using Java technology. AT&T and Sun will focus their initial development efforts on applications that use the platform's impressive 3D graphics and animation capabilities to create visually arresting applications, including virtual shopping malls and games. Part of AT&T's Content Development Kit, interactive television content developed using Java technology offers security, extensibility, and portability across a diverse array of television receivers, saving content developers time and money deploying their interactive content to market.

Sun recently participated in AT&T's Developer Day at the National Cable Television Show New Orleans, instructing developers in the creation and deployment of interactive television services developed in the Java programming language using a number of Java TV application development and deployment tools. Sun and AT&T plan to host additional developer's conferences this year.

"AT&T plans to include the powerful Java platform in all of our advanced interactive television set-top boxes," said Rich Fickle, senior vice president and program director of Interactive Television for AT&T Broadband. "By using Java technology, we are able to deliver engaging interactive applications to our customers, including games for both individual players and for multiple players connected on the network."

Sun and AT&T, along with other partners, are committed to promoting and deploying an open platform for the emerging interactive television market. Both companies share a vision of the service-driven network, enabling the delivery of a feature-rich and cost-effective software platform for the interactive television industry. During the next several months, AT&T will work with Sun and other partners to conduct additional developer seminars across the U.S., evangelizing the advantages of developing interactive Java technology-based content with major content vendors.

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