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The Value of AR to The Enterprise
Information Age, September 8th, 2017
September 8, 2017,
Volume 235, Issue 1

"Businesses are finally realising that in the digital era, augmented reality has an important role to play in enterprise...

From dancing hot dogs to hidden Mr Men and little Japanese monsters, AR connects our real-life and virtual worlds, merging the physical with the digital to redefine our experience of reality. It's clever, it's immersive, and it takes engagement to another level..."

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