Linda Currey Post writes in Forbes, "APN Outdoor, the leader in 'outdoor advertising' in Australia and New Zealand, last year became the first company in the region to adopt Oracle ERP Cloud to drive its continued growth in a competitive market. Outdoor advertising includes classic and digital billboards; signs on buses, taxis, and trams; and advertisements in train stations and airports.
The IMARC Group, a consultancy firm, ranked outdoor advertising as a $37.7 billion business during 2016, with continued steady growth expected. Billboard use is particularly strong in the Pacific, where the Sydney-based APN Outdoor has been enjoying steady growth during the past five years..."
Read More ...