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Predictive Analytics: Intersection of Humans, Machines
InformationWeek, July 11th 2017
July 11, 2017,
Volume 233, Issue 2

"Is big data moving your decision-making needle, or, has it only confirmed what you already knew? Predictive analytics and a human touch help make sense out of your data.

Businesses have had a good, long run of succeeding based on instincts and intuition. As data-driven decisions come into vogue, advocates are making convincing arguments that the data knows more than humans do. The argument has merit, to a point..."

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