InformationWeek, July 11th 2017 July 11, 2017,
Volume 233, Issue 2
"Is big data moving your decision-making needle, or, has it only confirmed what you already knew? Predictive analytics and a human touch help make sense out of your data.
Businesses have had a good, long run of succeeding based on instincts and intuition. As data-driven decisions come into vogue, advocates are making convincing arguments that the data knows more than humans do. The argument has merit, to a point..."