System News
Many Firms Struggle To Use Customer Data Effectively
Digital Insurance, May 3rd 2017
May 14, 2017,
Volume 231, Issue 2

"Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing," notes David Weldon in Digital Insurance.

"That is one of the findings of a new study by Researchscape, which looked at brand loyalty in the age of big data. The study revealed that 'despite a wealth of data available about customer behavior and purchasing choices, companies have a long way to go in terms of effectively using this data to better meet customer expectations.'..."

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Other articles in the IT News Watch - Big Data section of Volume 231, Issue 2:
  • Many Firms Struggle To Use Customer Data Effectively (this article)

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