Linda writes in Forbes, "Today's consumers demand that their individual concerns and desires become a top priority for the businesses that serve them. When the power goes out, for example, residents are unwilling to sit shivering in their cold, dark living rooms. Instead, they demand that their power providers tell them the precise time they will restore service.
Similarly, shoppers are asking retailers to personalize their online shopping experience and offer them promotions and home pages that reflect their own brand preferences and purchase histories..."
Read More ...