System News
Digital Tools Fine-Tune Colombian Bank's Marketing Machine
Oracle, March 8th, 2017
March 8, 2017,
Volume 229, Issue 2

Sasha Banks-Louie writes in Forbes, "Colombia has one of the lowest adoption rates for consumer banking services in Latin America. In fact, bank loans make up only 45% of the country's GDP - more than 15 percentage points less than in neighboring Brazil and Chile, according to banking association Asobancaria. But that's about to change.

Bogota-based Banco Davivienda, the third-largest bank in Latin America, has spent the last two years creating customer segmentation models for more than 300,000 customers, 50% of whom have recently accepted offers for home mortgages, automotive loans, and a range of other banking products - up from 10% in 2013..."

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