System News
Top 4 CMO Priorities For 2017
By Michael Hickins
February 9, 2017,
Volume 228, Issue 2

Michael writes in Forbes, "And chief information officers thought they had it bad? The joke used to be that CIO stands for 'career is over,' but I'm not sure what the joke CMO acronym might be, other than 'clean my office out.' Executive search firm Spencer Stuart puts the average tenure of chief marketing officers at 44 months - barely more than three years.

Indeed, when much is given, much is expected. CMOs are now awash in customer data, and that's supposed to be pure gold, with no panning necessary. And while CIOs are struggling with flat or diminishing IT budgets, CMOs seem to have a license to print money for marketing automation technology. No wonder the clash of hyped-up expectations and cold, hard reality is giving CMOs headaches..."

Read More ... [...read more...]

Keywords:

 

Other articles in the Oracle News section of Volume 228, Issue 2:

See all archived articles in the Oracle News section.

Trending in
Vol 229, Issue 4
Trending IT Articles