Sun, Oracle, and PricewaterhouseCoopers announced a joint marketing
agreement to support entertainment and media companies as they move into
the digital age. The arrangement will bring together the three
companies' expertise in business planning, implementation and
integration to help content companies better compete in the fast-paced
world of e-business.
Combined, the three companies can quickly convert the strategies,
systems and processes of customer companies, thereby helping them to
leverage their content across multiple publishing and distribution
channels. The joint agreement gives customers one expert source for
assistance in addressing challenges such as integrating digital
libraries in multiple formats and readying existing supply systems for
e-commerce. Future plans of the cooperation include expanding into
other industries that require similar technology.
The entertainment and media sectors are under tremendous competitive
pressure to manage more efficiently content in all forms, accommodate
the rapid expansion of broadband into the home, and deliver any content,
anywhere, anytime on a multitude of devices. The cooperation among the
companies is targeted at meeting content developers' critical
requirements: effective archiving and retrieval of content, support for
e-business applications, improved royalties and intellectual property
rights management and digital conversion to decrease production and
distribution costs. Working together, the three companies aim to
deliver scalable and reliable solutions that will accommodate the
increasing number of distribution methods and content platforms.
The agreement is based on an open, flexible business model.
Best-in-class application providers on the Sun, Java, and Oracle.
platforms will play a critical role in the implementation of total
business solutions to meet the requirements of global entertainment and
media companies. Integration of packaged applications based on
standards is a key component of a cost-effective implementation.
Banta Integrated Media, An Early Success
PricewaterhouseCoopers, Sun, and Oracle are already highlighting success
with Banta Corporation, a leading provider of graphic arts software and
related services. "Many of our publishing and direct marketing clients
have been demanding our assistance in managing their digital content,"
said Preston Walklet, President, Banta Digital Group.
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