The Sun-Netscape Alliance launched its new iPlanet E-Commerce Solutions brand identity, underscoring its commitment to leadership in the e-commerce software, services, and solutions market.

"We have the industry's broadest portfolio of e-commerce software, services and partners. And thousands of the industry's most prominent players have battle tested our solutions in business-to-business e-commerce," said Marge Breya, chief marketing officer of iPlanet E-Commerce Solutions. "And our net pedigree -- the combination of AOL, Netscape, and Sun -- uniquely positions us as the leader in e-commerce. It's time our brand reflects this leadership."

iPlanet E-Commerce Solutions delivers the industry's broadest portfolio of e-commerce software, services and partners enabling customers to take maximum advantage of the opportunities presented by the Net Economy. The multi-platform, standards-based product portfolio includes the world's #1 directory, #1 application, #1 messaging and #1 web servers. The portfolio also boasts e-commerce procurement, trading community, open Internet marketplace development, and Internet bill presentment and payment solutions.

Potent Heritage, Unique Vision

"While our heritage of Sun Microsystems, America Online, and Netscape gives us an unparalleled e-powered push," said Breya, "our dedication to supporting the industry's leading hardware and operating system platforms in today's heterogeneous environments positions us well to build our business anywhere, with anyone requiring e-commerce expertise."

Blue-Chip Customer Base

iPlanet E-Commerce Solutions has earned the confidence and business of a growing list of blue-chip customers over the last year, including Federal Express, Bank of America, Ford, Citibank, Eaton Corporation, John Hancock, Boeing, Lockheed Martin, American International Group, First Union Corporation, MCI WorldCom, British Telecom, France Telecom, Renault, BMW, World Access, Telefonica, Bristol-Meyers Squibb, and Motorola.

Identity branding activities for iPlanet E-Commerce Solutions include new advertising, public relations, collateral materials, and a fresh redesign of its Website.

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