Sun has begun discussions with iXL, Inc., a leading strategic Internet services company, about forming a collaboration to deliver e-business solutions to customers. This move demonstrates Sun's commitment to forge creative channel partnering relationships with the new breed of Web integrators in order to jointly deliver the most efficient, time-sensitive solutions to help companies ".com" themselves.

These discussions are one of the first results of Sun's expansion of its U.S. Channels organization beyond value-add resellers to encompass Web integrators, systems integrators, consultants and "influence" channel partners -- Web-focused, fast-to-market companies such as iXL who are responsible for the deployment of Sun technology, regardless of whether they actually resell Sun systems.

Sun and iXL have already successfully worked together to deliver Sun technology-based e-business solutions in the areas of e-commerce, customer relationship management (CRM) and digital media. iXL's Digital Media Solutions Group works with Sun to deliver mission critical solutions for broadband media portals, media commerce and distribution solutions, media asset management infrastructures, collaborative media production systems and interactive television applications and infrastructure.

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