Sun has begun discussions with iXL, Inc., a leading strategic Internet
services company, about forming a collaboration to deliver e-business
solutions to customers. This move demonstrates Sun's commitment to
forge creative channel partnering relationships with the new breed
of Web integrators in order to jointly deliver the most efficient,
time-sensitive solutions to help companies ".com" themselves.
These discussions are one of the first results of Sun's expansion of its
U.S. Channels organization beyond value-add resellers to encompass Web
integrators, systems integrators, consultants and "influence" channel
partners -- Web-focused, fast-to-market companies such as iXL who are
responsible for the deployment of Sun technology, regardless of whether
they actually resell Sun systems.
Sun and iXL have already successfully worked together to deliver
Sun technology-based e-business solutions in the areas of e-commerce,
customer relationship management (CRM) and digital media. iXL's Digital
Media Solutions Group works with Sun to deliver mission critical solutions
for broadband media portals, media commerce and distribution solutions,
media asset management infrastructures, collaborative media production
systems and interactive television applications and infrastructure.
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