Implementing Oracle Exadata Database Machine running Oracle Linux and Oracle Enterprise Manager to power its data warehouse system has enabled Epsilon to meet customers’ real-time data requirements and service level agreements at previously unattainable rates in its operations that typically have demonstrated a data growth rate of 40 percent per year. The Oracle solutions allow Epsilon to achieve OLTP rates for its broad array of data-driven, multichannel marketing solutions, including strategic consulting, marketing analytics, e-mail marketing technology, direct and digital marketing services, and a host of creative services. Part of Epsilon's service portfolio involves management of customer loyalty programs for its clients that generate massive amounts of data and require high-performance transaction processing, tracking, configuring, logging, and campaign execution capabilities. And with Oracle Enterprise Manager installed, systems administrators have been able to significantly increase efficiency and productivity, and IT staff has been freed to focus on tasks that are a priority for their customers and business.

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