Communications Service Provider Accelerates Data Retrieval and Analysis by 99 Percent August 22, 2012,
Volume 174, Issue 4
By implementing Oracle Data Model on Oracle Exadata Database Machine X2-2 Half Rack Etisalat Nigeria, a leading Nigerian communications service provider, has accelerated its data retrieval and analysis processes by 99 percent. Etisalat can now load call detail records in near real-time, giving the company improved insight to customer behavior and the ability to prevent customer churn while delivering personalized promotions and identifying and addressing revenue leakage sources. Implemented in just eight months, the solution includes pre-built dashboards and other customized components to jumpstart development and reduce the cost, complexity and the risk of data integration. Oracle Communications Data Model also provides Etisalat Nigeria the flexibility to upgrade systems faster and more efficiently as market conditions dictate. Etisalat also implemented Oracle Business Intelligence Enterprise Edition 11g, which delivers increased efficiency in its business operations and additional contextual and actionable insight.