InfoWorld June 15, 2012 June 18, 2012,
Volume 172, Issue 3
"Privacy groups want to lock away your personal data. A better option is to let you sell it for what it's really worth...
When Facebook's much-vaunted IPO fell flat a couple weeks ago, conventional wisdom said the dot-commers' belief that almost any online business can make billions through advertising was not a realistic business model after all. Advertising fees online trail those of other media, and multiple studies show that when people are engaged in social networks, they tune out ads precisely because they are so focused on their interactions..."