Much of the information collected by Big Data is worthless, according to Oracle's Mark Hurd, that is, unless it is coupled with analytics able to sift out the wheat from the chaff. Interviewed by Madeline Bennett for V3, Hurd said, "Big data is going to be interrelated to analytics [to let firms] make a great decision at a very specific point in time that makes a dramatic change in the outcome.” Hurd also announced the imminent Oracle offering Secure Cloud, open and elastic but designed to reside behind a firewall, which he did not distinguish from the Oracle Public Cloud.
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