Oracle Keeps Its Eye on Both the Consumer and Enterprise Markets June 6, 2012,
Volume 172, Issue 1
Despite Salesforce.com CEO Marc Benioff's contrary view, Oracle is headed in the right direction when it comes to cloud computing says Oracle Co-President Mark Hurd. Oracle's positioning in the SaaS sector, he contends, pulls in a billion in revenue annually. The consumer market now exceeds the enterprise market in revenue potential, Hurd observes, and Oracle's software is iPhone and iPad ready, despite Oracle's lack of a declared interest in the tablet market. Further, Hurd continues, Oracle's is strongly positioned in the HCM market with its acquisitions of Taleo, PeopleSoft, and RightNow. These apps, he says, are attractive to customers in both the consumer and enterprise sectors. BusinessCloud9 writer Stuart Lauchlan speculates that Oracle may make aggressive moves into the ERP market as well, given that Hurd praised Larry Ellison's foresight in founding NetSuite. Specifically, Hurd says Oracle will soon be a contender in the accounting and finance sectors with Fusion Cloud apps. Lauchlan notes that Oracle is already a presence in the public sector with Cloud First. While Oracle continues its efforts in that sector, Hurd avers that the company is also intent on maintaining its R&D efforts on private cloud solutions.