InfoWorld May 14, 2012 May 14, 2012,
Volume 171, Issue 3
"Big data is a powerful lure, promising to turn the massive and ever-increasing volumes of data inside an organization into a pool of intelligence that promises deep, actionable insight into every aspect of a business. However, that lure can lead you into an expensive trap if you don't plan carefully..."
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How To Avoid Big Data Spending Pitfalls
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