26 Sep 2011
"Privacy and Big Data"
New Title from O'Reilly Media
The new O'Reilly title Privacy and Big Data explores the raging privacy debate over the use of personal data, with one undeniable conclusion: once data have been collected, the subjects have absolutely no control over who uses it or how it is used. "Privacy and Big Data" introduces readers to the players in the personal data game, and explains the stark differences in how the U.S., Europe, and the rest of the world approach the privacy issue. The book discusses:
- Collectors: social networking titans that collect, share, and sell user data
- Users: marketing organizations, government agencies, and many others
- Data markets: companies that aggregate and sell datasets to anyone
- Regulators: governments with one policy for commercial data use, and another for providing security
"The days of Internet anonymity are over," says Mary Ludloff.
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