Why Are Customers Turning to Oracle Exadata Version 2?

The massive operational restructuring Virgin Mobile Australia is undergoing led the company to adopt the Oracle Exadata Version 2, reported ZDNet.com.au. Virgin Mobile is the second Australian company to purchase Oracle's Database Machine V2, following the Commonwealth Bank of Australia, which brought in the hardware-software combination for its online transaction processing (OLTP) requirements late last year. The extreme performance of Oracle Exadata is improving Oracle companies' competitiveness and lowering their overall IT costs.

Other mobile service providers and online commerce companies choosing Oracle Exadata technology, as reported by Oracle's Database Insider newsletter, include:

M-Tel improved query performance by up to 72x with Oracle Exadata Storage. “The performance has direct effect on the quality of service our company can provide,” says Mihail Kalachev, senior DBA, M-Tel. “We are able to provide detailed data access and aggregated reports with a speed and accuracy that was until now unheard of. We get surprised every day by the things we can do with Exadata.”

SK Telecom improved its data warehousing query performance tenfold. The ability to analyze and verify large amounts of transactions has delivered significant improvements in data quality and billing accuracy, which in turn has enabled SK Telecom to improve the level of care it provides customers. “Oracle Database Machine allowed us to easily deploy high-performing data warehouses at a lower cost than competing products,” says Jin Hyung Lee, manager, Data Network Division, SK Telecom. “We found the solution ideal for large-scale data processing.”

Allegro Group brought in Oracle Exadata to support its data warehouse and handle its business growth of 40 percent a year and its growth in data volumes of 60 percent. With Oracle Exadata, Allegro gets a single source of truth and vastly improved performance. “Queries that were running in 24 hours in our IBM AIX boxes are now running in less than 30 minutes,” says Christian Maar, CIO, Allegro Group. “And that’s with only a quarter of our Exadata Storage Servers in use.”

The customers' links above provided more detailed information on their specific cases and reported improvements.

In general, benefits customers are realizing with the Sun Oracle Database Machine involve the machine’s new Hybrid Columnar Compression, which allows them to store up to ten times more user data. It also provides customers with the ability to search data up to ten-times faster, all while making business decisions in real time. Oracle Database customers can run all their applications without change.

Industry standard hardware from Sun along with the intelligent database and storage software from Oracle offer:

Hardware from Sun