Startups may be interested in registering for a free Sun Startup Essentials MasterClass where Senior Consultant Michael Bayler will help attendees focus their brand strategy and demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for a company.

Bayler specializes in consumer-led marketing and innovation. He is well-versed in post-Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Some of his clients include Nokia, Diageo, Telefonica, Bacardi Global Brands, Sky, BT, Sony BMG, Sony ATV, Ogilvy & Mather, Robbie Williams, Dido, and Simon Cowell.

This masterclass will help startups define:

• what business they are really in
• how to position their business
• who are their key stakeholders and which ones are the most important at this time
• how to communicate the value they are offering
• what are their core and secondary value propositions
• how to communicate their differentiated branding to clients, partners, media, and investors

Registration is currently underway.

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Sun Startup Essentials Masterclass [...read more...]

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