System News
NewsToLeads: A Demand Generation System for Sun Resellers
Provides Customers With a Valuable Newsletter and Website While Generating Leads
May 2, 2009,
Volume 134, Issue 5

Marketing air cover in a tool that generates leads for Sun Resellers
 

The Challenge for Resellers

How do Resellers:

  • Generate leads from their existing customers and prospect lists?

  • Keep all of their customers aware of the products that they sell?

  • Help their customers take full advantage of the products that they already bought?

  • Make offers to their installed base, especially in a world where people are bombarded with self serving messages that have little value to them?

Most of the time, customers are not buying. SNI can help Resellers stay in front of their customers by providing them with a timely, valuable, news service with just the news that their customers want. Our news service helps customers get the news they need with less effort, allowing them to focus on their work. When they have a need, or feel a pain and see a news item that can address that need or pain, our service includes an easy means to connect customers with their Reseller contact.

NewsToLeads

SNI has developed and refined the NewsToLeads service over the last 10 years. As an Application Service Provider, we use our unique software and processes to provide NewsToLeads for many Resellers with more features and at a lower cost than any one Reseller would pay for an equivalent in-house service.

Sun and Sun Resellers have been using our service for years because it works. Some 50,000 people subscribe to our news service because of its quality. New "System News for Sun Users" subscribers can sign up for the service directly with SNI for just $79/year. Resellers who use NewsToLeads are paying for and providing that same service to their customers and prospects for a small fraction of that price.

Components of NewsToLeads include:

  • Private labeled newsletter delivered from email address of Reseller employees
  • Private labeled website integrated into Reseller's main site
  • Web-based subscriber management system
  • Mechanism for Reseller to submit multiple articles every week
  • 25-35 new articles every week
  • Newsletter and website built for subscribers based on their profile
  • Detailed tracking

Learn More

Contact System News by email or phone: +1 (954) 973 9000

Learn about NewsToLeads on the Web.

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Other articles in the System News section of Volume 134, Issue 5:
  • NewsToLeads: A Demand Generation System for Sun Resellers (this article)

See all archived articles in the System News section.





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