Sun Microsystems will change its Nasdaq stock ticker symbol from SUNW to JAVA on Monday, August 27, 2007. Sun expects to derive a business advantage from the exposure Java technology already has and the change in ticker symbol more effectively connects the company with the marketplace.

"The Java brand and technology have evolved to be among the most pervasive on the internet, yielding extraordinary awareness for Sun and opportunity for the community that leverages it," said Jonathan Schwartz, president and CEO of Sun. "More than a billion people across the globe, representing nearly every demographic, market and industry, rely upon Java's security, innovation and value to connect them with opportunity. That awareness positions Sun, and now our investor base, for the future."

License revenues are generated from Java technology and the data centers that power the handsets, etc. that Java technology runs on. The research company Ovum estimates the Java platform powers and is made visible via more than 2.1 billion mobile devices. SUNW stands for "Stanford University Network Workstation."

Schwartz commented further on his blog, "...this isn't about changing the company name or focus - we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category - and Java does a better job of capturing exactly that sentiment than any other four letter symbol. Java means limitless opportunity - for our software, systems, storage, service and microelectronics businesses. And for the open source communities we shepherd. What a perfect ticker." [...read more...]

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