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Archived Features Articles
31 May 2016
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DataLab in a Box: accelerate your Data Value to stay ahead [53124]
By Eric Bezille

Eric blogs, "Since 2011 and McKinsey analysis launching the 'Big Data' phenomenon and my first blog entry on this trend (here), many things evolved. It is no more a 'hype', and depending on which angle you are looking at it, 'Big Data' evolution brings new jobs like Chief Data Officer, new enrichment and additional complexity for operations with the continuous evolution of tools revolving around it. Either way, there is no way to stop it if you don't want to stay behind, or even become irrelevant..."
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26 May 2016
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Sapporo Brews New Beers -- And New Customers -- With Social And Marketing Cloud Ingredients [52936]
By Aaron Lazenby

Aaron writes, "In Japan, the word 'Sapporo' is synonymous with beer history...

While Sapporo Breweries was smart for being the first Japanese company in its sector to move to Facebook, the organization - at that point - was not designed for this new era of marketing.,,"
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19 May 2016
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The Next Wave Is Coming [52764]
By Reggie Bradford

Oracle SVP Reggie Bradford wrote this blog after his presentation at Engage: Prague last week. Check out his slides from that keynote speech...

"Technology comes at us in waves. We catch a glimpse of a wave building - far out on the horizon - but don't know exactly its size and impact. Some are large, some are small - but all swell and develop. As it approaches, we can begin to see its shape, size and potential impact. In 2007, my startup Vitrue saw a wave coming: social media networks..."
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19 May 2016
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Ruby Tuesday Takes HR Digital To Better Engage Employees [52765]
By Chris Murphy

Chris Murphy writes, "Two years ago, more than a third of the people who started applications for a position at Ruby Tuesday did not complete the process. When your business has about 700 restaurants around the world and employs about 30,000 people, that lost opportunity hurts.

Lois Collins, Ruby Tuesday vice president of human resources, periodically put herself through that application process to see why the company lost job seekers, and then she put her team to work on solutions..."
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13 May 2016
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How Big Data Is Revolutionizing Marketing And Sales [52577]
By Steve Olenski

Convergence and the power of data in modern marketing this installment of the Friday Five - a collection of five curated articles from around the Internet, is all about Data.

  • Ten Ways Big Data Is Revolutionizing Marketing And Sales
  • Convergence and the power of data in modern marketing
  • 10 Elements of a Successful Data-Driven Marketing Strategy
  • MISCONCEPTIONS ABOUT MARKETING DATA
  • From Da Vinci to Data: The Heroes of Modern B2B Marketing

Read on for details.
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12 May 2016
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Powering the Next Generation of Connected Cars [52580]
By Linda Tsan

Linda Tsan blogs, "Soon, Oracle technologies might be powering your next vehicle! In the latest Internet of Things news, Oracle is joining Automotive Grade Linux (AGL) project, alongside Qualcomm and Texas Instruments, to help build an open platform for the computing infrastructure of the connected car of the future..."
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