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Archived IT - Social Media Articles
23 May 2017
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What's The Best Social Media Platform For Your Business? [63750]
Business 2 Community, May 23rd 2017

"If you're a small business owner or have a social enterprise or nonprofit, you know that your digital marketing strategy has to encompass social media...

The first place to begin is by looking at the largest social networks. Sure, some businesses may have a particular niche where it makes sense for them to choose social media that has fewer users or a particular audience. However, generally speaking, most businesses should focus on at least some of the big platforms..."
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17 May 2017
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How To Become A Thought Leader [63493]
Business 2 Community, May 17th 2017

"The term 'thought leader' isn't new but it's certainly gaining momentum in the business world. A thought leader is anyone who is considered an expert in their field of expertise. Thought leaders are typically your go-to people when you have a question pertaining to their industry. They're highly knowledgeable and are always staying abreast of new trends in their field.

Not everyone can or will become a thought leader; it takes hard work, dedication, and persistence. You need to take a genuine interest in what you do, not just be good at it, to become an expert.

Here are some tips to becoming a thought leader..."
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07 Mar 2017
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Honeypot Catches Social Engineering Scams On Social Media [61299]
CSO Online, March 7th, 2017

"Research company investigates 40,000 fake accounts to find impersonator tactics...

Say you just got laid off from your job. Bills are piling up and the pressure to get a new job quickly is building. Your desperation has you taking chances you wouldn't normally take, such as clicking on a link to a job offer - even if something about it doesn't quite look right.

Research firm ZeroFOX has found that unless a company has a verified recruiting account, it can be difficult for an applicant to decipher a legitimate account from an impersonator..."
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06 Jan 2017
open to premium members only
Why Social Media Is The Future Of Customer Service [59433]
Business 2 Community, January 6th, 2017

"The long and short of it is that social media is the future of customer service. Facebook, WhatsAapp, Instagram and twitter have 1.5 billion, 1 billion, 400 million and 300 million users respectively. Facebook, being the most popular social network, has 70% active users who log on on a daily basis, of which 43% do it several times a day. Likewise, 59% of instagram users and 38% of Twitter users log on daily. According to Facebook founder Mark Zuckerberg, the average Facebook users spend about 40 minutes per day on Facebook..."
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09 Dec 2016
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115 Facts About Social Media To Plan Digital Marketing Strategy [58800]
Business 2 Community, December 9th, 2016

"I got this great infographic about containing 115 facts about social media and I couldn't wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I'm gonna print it out and hang it next to my desk for easy reference.

But, my goal in today's post is to point out the implications of these facts for devising your digital marketing strategy, so let's jump right in..."
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08 Dec 2016
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7 Ways To Tighten Enterprise Social Media Security (Slideshow) [58801]
CSO Online, December 8th, 2016

"Social media has become the new cyber battleground. Not only is this landscape growing rapidly, but it also represents one of the most dynamic, unstructured and unregulated datasets anywhere in the digital world. In the wake of the social media revolution, cybercriminals exploit businesses and their customers at a massive scale.

A staggering 40 percent of organizations have fallen victim to spear-phishing on social, which have ultimately penetrated their defenses. Network compromise via social media outpaces all other web-based attacks, beating email by a factor of 10. Customer and brand fraud on social are being launched 75 percent faster than can be remediated, and CXO accounts are among the most targeted..."
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