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Archived IT - Social Media Articles
13 May 2013
open to premium members only
Managing Mobile, Cloud and Social Media Security [31090]
Baseline, May 13th, 2013

"Organizations are dealing with three IT megatrends that show no signs of slowing: the move to cloud computing, rapid growth of mobile devices and applications in the workplace, and the emergence of social media in the corporate environment.

Each of these areas offers huge opportunities for benefits, including enhanced collaboration, increased productivity, more efficient operations and improved customer services. And each creates unique security threats, which, if not addressed, can lead to serious problems for organizations..."
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06 May 2013
open to premium members only
Five Tips for Managing the Enterprise Social Identity [30985]
TechRepublic, May 5th, 2013

"All companies interacting in social media are creating social identities. These identities are often clouded by the poor planning and implementation of social media efforts, leaving companies in a sort of social media no-man’s-land where they are either unknown or known for the wrong things..."

  • Take an active inventory of the social identity
  • Curate the social identity by selecting, organizing, and managing outgoing messaging to align with the company's core values.
  • Don't try to control social media conversations.
  • Be authentic
  • Employ social listening by recognizing that dialogue is a two-way street

Read on for details.
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06 May 2013
open to premium members only
Is Your Social Network Built Enterprise Tough? [30986]
Network World, May 7th, 2013

"You don't have to look further than the uprisings across the Arab world to recognize the power of social tools, and this transformative power applies to business as well. But for an enterprise social network (ESN) to be genuinely useful, it needs to go beyond the "Facebook for enterprise" model.

In evaluating the usefulness of any social platform, here are four essentials to look for:"

  • Getting work done faster.
  • Information where and when you need it
  • Enterprise has secrets -- protect them
  • Usability for the whole enterprise

Read on for details.
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06 May 2013
open to premium members only
The 10 Commandments of a Social Media Strategy [30987]
Business 2 Community, May 5th, 2013

"Thou Shalt Not Spam!

Dazed and confused about social media? You're not the only one. Even the 'experts' sometimes need to get back to the basics. Whether you have 10 years experience in social media, or you're simply aspiring to pen your first Tweet, you're in luck. I've been summoned to bring you the 10 Commandments for Twitter, Pinterest, Facebook and more. The following rules should be the root of all social media strategies..."

  • I will not, under any circumstances, use social media for hard sales.
  • Thou shalt not take yourself too seriously
  • Thou shalt have a strategic plan
  • Thou shalt not forget that you are human
  • Thou shalt not only self-promote
  • Thou shalt not overshare
  • Thou shalt not ignore comments
  • Thou shalt not throw shade on other companies
  • Remember to shorten thy links
  • Thou shalt review analytics regularly

Read on for details.
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29 Apr 2013
open to premium members only
9 Social Media Security Tips [30896]
Information Week, April 29th, 2013

"Two-factor authentication is coming soon to Twitter, but it's not likely to happen overnight. And it won't solve the world's online security woes when it does roll out.

Phishing attacks -- like the one that may have been behind the recent Twitter AP hoax -- will persist because they work. Social engineering scams will grow more creative in their efforts to con people into coughing up bank account info, network credentials and other sensitive data. And social sites -- all of which are predicated upon words like sharing and connecting -- will be a prime breeding group for such activity, even with tighter perimeter defenses such as two-factor authentication. We're still human, after all, and therefore susceptible to making mistakes..."

  • You Guessed It: Use Strong Passwords.
  • Review Your Apps, Add-Ons and Other Settings.
  • Be More Cautious with Mobile.
  • Sites Update Privacy Settings -- So Should You.
  • Beware "Password Check" Sites.
  • Partition Work and Personal Social Accounts.
  • Limit Hardware and Account Access.
  • Give IT More Control.
  • Make Social Media Explicit in Security Policies.

Read on for details
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22 Apr 2013
open to premium members only
5 Social Blunders Job Hunters Must Avoid [30801]
Information Week, April 23rd, 2013

"Your presence on social networks plays an increasingly important role in how potential employers see you. What you do and don't do, socially speaking, can be the difference between a job offer and a phone that just won't ring.

When it comes to social business blunders, the cliché is the widely shared photo of a clearly inebriated person, perhaps with a lampshade on his head. That's not good, for sure, but the mistakes we're talking about are more subtle and potentially more damaging to your professional reputation.

Following are five social business blunders that could cost you that new job...

  • Lacking Social Visibility
  • Undersharing
  • Oversharing
  • Inconsistent Social Personas
  • Spelling and Grammar Gaffes

Read on for details
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